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Plastic Surgery Marketing: The Basics

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The Basics of Plastic Surgery Marketing

In 2012, the American Society of Plastic Surgeons conducted a study that revealed there were over 17.6 million cosmetic operations performed in the United States that year, which was a 5% increase from the previous year.

Coupled with this, it seems there are only a handful of plastic surgery professionals and practices that constantly stay at the height of the newest technologies. In short: the plastic surgery market is extremely competitive. Like all other types of medical practices, plastic surgery marketing plays a vital role in the growth and future success of your practice.

As a plastic surgeon, you need effective and thoroughly-tested online marketing strategies to promote your practice to local prospective clients, as well as to build your online reputation as a welcoming, knowledgeable and overall exceptional practice. The facts are in, and 85% of American consumers search for goods and services online; directories and phonebooks are now a thing of the past, and even certain online services like Yelp and Yellow Pages Online are becoming obsolete!

Traditional marketing methods typically deliver low ROI and unqualified leads being that they aren’t able to target specific segments of the population; online advertising solves this problem by putting your practice in front of consumers most likely to be searching for your services!

How can you improve your marketing today?

Rise MD has put together a plastic surgery marketing guide that will walk you through the key components of medical marketing that we focus on when growing a medical practice:

 

Rise MD works to grow your practice in the following ways:

 

  • Your practice “brand” – welcoming, accessible, and high-end.
  • Your website – meets marketing standard as well as customer standards.
  • Landing pages – were all web visitors convert to leads and maximum leads convert to clients.
  • Blogging – The latest, highest quality blogs.
  • Social media – meeting your prospects in the places where they spend their time on Social Media.
  • Email marketing – curating the maximum number of leads and referrals with smart, engaging email campaigns.
  • Online advertising  – using the best Google Adwords campaigns in the industry.
  • Client reviews and comments  – sharing success stories and testimonials from current/former clients with prospective clients.
  • Budget planning – how to give you the maximum ROI.

Using this comprehensive and thoroughly-tested step-by-step process, Rise MD is able to gain a steady stream of new clients for your practice while maximizing your ROI.

At Rise MD, we take an evidence and research-based approach to developing our comprehensive skills and medical marketing strategies that deliver the results cosmetic and plastic surgeons are looking for.

Learn more about growing your practice with Rise MD.Get ready to Rise Above The Rest with Rise MD!

 

All The Social Media Platforms your Practice Should Be On

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It seems every couple months or so, a new social media platform is born, and penetrates digital marketing. With Facebook, Instagram, Twitter, Snapchat, Pinterest, and Tumblr all battling for your attention, it’s easy to feel overwhelmed with options. Put your efforts into these platforms to reach the most users and best promote your practice within your marketing for medical efforts!

 

Dental professionals often wonder “exactly which digital marketing platforms should I be posting to?” The answer depends on a few key factors: what’s the tone of the content you’re posting? Is it informative and direct, or a bit silly and fun? How long is the post? What type of media is it (photo v. text v. video)? What type of interaction are you seeking for your online fans?

 

Deciding where to post is not as difficult as it may seem! It comes down to knowing which platforms are the best for promoting your practice, becoming familiar and comfortable with them, and forming an effective posting routine that best suits you.

 

Here are the Digital marketing platforms your practice should be on:

Facebook

It is the largest social media platform in the world, plain and simple, and it’s the platform that your clients are most likely to engage with you on. Facebook is not only a great place to kick off your social media marketing efforts, but it’s also where you’re going to want to put a large portion of your marketing efforts over time, as well.

Facebook is versatile; it’s built for all types of content, whether it be photos, text updates, video, links and so on. On top of Facebook’s cutting-edge paid advertising tools (an incredibly important subject which we’ll address specifically in another post), Facebook is also a very personal and connective social media platform. Facebook makes it easy to reach out to individuals in your area and form meaningful online connections, that can very well result in more clients coming through your door.

Instagram

Instagram isn’t just for selfies anymore; with half a billion users and counting, Instagram can be used as an effective tool to connect you with potential clients that aren’t regularly on Facebook (i.e. the “younger, hip crowd”). Use this platform for visual storytelling, and really let users get a feeling for the culture and atmosphere that surrounds your practice. Channel your inner photographer and get creative! Instagram Stories and Instagram Live are also great new features you can utilize to reach users; read our blog post about Facebook Live to get a feel for how live video can be utilized!

Twitter and LinkedIn

While Twitter and LinkedIn aren’t the best way to directly connect and engage with online users, it’s good to at least have a complete, professional-looking profile so users can contact you with feedback or questions! Keep in mind, for any and all accounts your practice has, you have to regularly check them for messages, comments and other types of engagement. It’s honestly better to post next to nothing and be incredibly responsive than to look unresponsive.

Your Practice Blog

Rise MD, along with countless dental professionals, believes in the power of blogging. If you haven’t yet set up a practice blog, now’s the time to do it. This is your opportunity to inform, review, or explain important topics and subject matter to your online audience. And don’t worry; blog posts don’t need to be (and probably shouldn’t be) pages and pages long! In most cases, a few, well-written paragraphs will do just fine.

And of course, be sure to link your social media content to new blog posts!

Remember: Consistency is Key

Social media marketing is all about posting regularly, and having some variety in your content, This is also part of digital marketing and of course, don’t be shy! – When users follow a page, they expect to see content from that page regularly. Many dental professionals often struggle with finding great content to post, or struggle to find time to post, period. If you’d like Rise MD to perform an audit of your social media content strategy, and learn how we can improve it using the best, most tested social media marketing techniques out there, get in touch with us at Rise MD.