Plastic Surgery Marketing: The Basics

The Basics of Plastic Surgery Marketing

In 2012, the American Society of Plastic Surgeons conducted a study that revealed there were over 17.6 million cosmetic operations performed in the United States that year, which was a 5% increase from the previous year.

Coupled with this, it seems there are only a handful of plastic surgery professionals and practices that constantly stay at the height of the newest technologies. In short: the plastic surgery market is extremely competitive. Like all other types of medical practices, plastic surgery marketing plays a vital role in the growth and future success of your practice.

As a plastic surgeon, you need effective and thoroughly-tested online marketing strategies to promote your practice to local prospective clients, as well as to build your online reputation as a welcoming, knowledgeable and overall exceptional practice. The facts are in, and 85% of American consumers search for goods and services online; directories and phonebooks are now a thing of the past, and even certain online services like Yelp and Yellow Pages Online are becoming obsolete!

Traditional marketing methods typically deliver low ROI and unqualified leads being that they aren’t able to target specific segments of the population; online advertising solves this problem by putting your practice in front of consumers most likely to be searching for your services!

How can you improve your marketing today?

Rise MD has put together a plastic surgery marketing guide that will walk you through the key components of medical marketing that we focus on when growing a medical practice:


Rise MD works to grow your practice in the following ways:


  • Your practice “brand” – welcoming, accessible, and high-end.
  • Your website – meets marketing standard as well as customer standards.
  • Landing pages – were all web visitors convert to leads and maximum leads convert to clients.
  • Blogging – The latest, highest quality blogs.
  • Social media – meeting your prospects in the places where they spend their time on Social Media.
  • Email marketing – curating the maximum number of leads and referrals with smart, engaging email campaigns.
  • Online advertising  – using the best Google Adwords campaigns in the industry.
  • Client reviews and comments  – sharing success stories and testimonials from current/former clients with prospective clients.
  • Budget planning – how to give you the maximum ROI.

Using this comprehensive and thoroughly-tested step-by-step process, Rise MD is able to gain a steady stream of new clients for your practice while maximizing your ROI.

At Rise MD, we take an evidence and research-based approach to developing our comprehensive skills and medical marketing strategies that deliver the results cosmetic and plastic surgeons are looking for.

Learn more about growing your practice with Rise MD.Get ready to Rise Above The Rest with Rise MD!



Hashtags are a remarkable online tool

Hastags used to arrange and deliver content based on certain interests and topics. When used as a pro, hashtags can help your practice’s social media presence skyrocket, while connecting your content with users most likely to engage with it.

Hashtags are absolutely everywhere – from busses, billboards, TV advertisements, and posters in local businesses, it seems the hashtag is an inescapable characteristic of social media. Just what are hashtags, and how can you use them to grow your practice?

The concept of the hashtag might be puzzling for those who didn’t grow up on social media – a hashtag is a word or phrase put in front of a pound sign (#) that is used to categorize and arrange content relating to the same topic or subject. For example, during the last Super Bowl, there was an ocean of online discussion occurring on Facebook, Twitter, and Instagram. Many people included the hashtag #SuperBowl2017 in their posts, meaning that anyone who clicked on that hashtag could then view all of the posts that also included that hashtag, and become part of the discussion! Being able to utilize relevant hashtags is vital to maximizing your reach on social media; follow these guidelines to start hashtagging like an expert:

  • Keep the Format and Social Media Platform in Mind & Marketing For Medical

Hashtags must follow a specific format on all social media platforms; there must be a pound sign (#) followed by letters and numbers with no spaces, no punctuation and no special characters. For Facebook and Twitter, only two or three hashtags are really necessary, whereas Instagram does not penalize posts for having too many. On Instagram, however, be sure to avoid including so many hashtags that your post looks cluttered. *A great tip for Instagram is to only include one or two hashtags when posting and then to go back and add a comment with the appropriate hashtags. Remember – comments with too many hashtags will not be posted on Instagram; you’ll be greeted with a red line of text that reads “Couldn’t post, tap to retry.”  

  • Keep Hashtags Relevant to Your Audience

Put yourself in the shoes of potential clients and others in the online dental community; what hashtags would they realistically search for? These might be as simple as your city name (ex. #SanDiego), or more specific topics such as WisdomTeeth, Cavities or TeethWhitening. A good habit to get into is to search for tags on Instagram and Twitter, and see which ones appear at the top of the list; using these hashtags will give your posts the largest audience possible! *For Instagram, the dental hashtags that constantly appear as the most popular are dental, dentistry, dentist and dental assistant.

  • Contribute to Trending Topics When You Can

Extremely popular (or “trending”) hashtags will appear on the front pages of Twitter and Facebook. Look into these trending topics and see if they relate to your practice; if so, contribute to the conversation! Adding a trending hashtag to a post will heavily inflate that post’s reach, and connect you with far more users. *A good rule of thumb, however, is to always avoid political and controversial subjects (there may be some exceptions, but it’s best to play it safe and avoid these topics altogether).

  • Create a Hashtag for Your Practice

A special hashtag for your practice can add a lot of character and pizazz to your posts, acting almost as a slogan. Brainstorm a hashtag for your practice that either includes or is very similar to the name of your practice (ex. #SunshineDentalDDS) and include this hashtag in your social media posts, emails, and newsletters. Is it also a good idea to create hashtags for certain events or promotions going on at your practice – doing a giveaway? Create a special hashtag for your giveaway posts! *Also, almost all continuing education events your team will attend incorporates a special hashtag for attendees to use. Including event hashtags in your posts will help connect you with other dental professionals online!

Maximize Your Reach with Hashtags

It doesn’t matter which social media platform we’re talking about here; using hashtags often and intelligently will ultimately maximize the reach of your social media content. Well-utilized hashtags not only connect you with more users but also boost your online image as a savvy, up-to-date practice! If you’d like Rise MD to perform an audit of your social media content, and explore how we can potentially make it better, get in touch with us at Rise MD.